Electronic cigarettes sprout on Boston shelves
Canaccord’s Eddy Hargreaves and Alicia Forry said: We think electronic cigarettes will prove to be the most significant development in the history of the organised Tobacco industry, stretching back some 200 years. We expect consumers worldwide to migrate from tobacco smoking to e-cigarettes at an accelerating rate through 2020. We estimate the e-cigarette market will grow from $2bn in 2012 to $3bn in 2013 (tobacco is approximately $700bn). In the longer term, the total combined market will shrink at a more rapid rate than most investors envisage as e-cigarettes wean smokers off tobacco, but do not attract new users into the overall category.
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The existing TPD does not cover nicotine containing products such as e-cigarettes, but their inclusion is now proposed in the scope of the revised Directive. Writing to Matthias Groote MEP, the e-cigarette users state that they are genuinely concerned that proposals to regulate e-cigarettes as a medicinal product and to ban flavourings will effectively constitute a ban on a product they use as an alternative to deadly tobacco cigarettes, an opinion supported by the European Parliament’s own Legal Affairs committee. David Dorn an e-cigarette user from the United Kingdom said, “E-cigarettes are not a medicinal product and as users we do not see ourselves as ill or in treatment; we are not. Users do however enjoy the benefits of using nicotine, and nicotine when not combined with cigarette smoke is relatively harmless. I hope that MEPs will vote this week to either remove e-cigarettes completely from the Tobacco Products Directive or that they will ask the Commission to go away and do a lot more research, fund some unbiased studies and come back in two or three years and report on the situation at that time. Policy makers will then have a lot more information at their fingertips to make a decision that is not going to result in 700,000 lives per year being terminated early because MEPs voted to effectively ban e-cigs as they currently are from the market in Europe.” The key health benefit of e-cigarettes is determined by how many smokers switch to them or use them as a staging post to quitting completely.
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Electronic Cigarette Users Unite to Send a Powerful Message to MEPs
The push comes amid a reignited national debate about the safety of electronic cigarettes, following last months announcements from the countrys two other big tobacco companies, R.J. Reynolds and Altria, that they too will be jumping into the market. Nikysha Harding, director of the Boston Public Health Commissions Tobacco Prevention and Control Program, said the city has issued 61 permits to sell the battery-operated devices since March, more than five times the number awarded during the same period last year. In June alone, the city issued 28 permits, compared with the three her office gave out in June 2012. The Lorillard reps have been coming into stores and giving them free samples, or saying this is a new product, Harding said.
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Totally Wicked Responds to the European Parliament Decision to Regulate Electronic Cigarettes that Will Cost Lives
E-cigarettes can only be considered medicinal if they directly treat a disease. E-cigarettes do not do this; they simply deliver clean nicotine without the tar, carbon monoxide, and volatile hot gases of cigarettes. For people who switch from cigarettes, they hugely reduce risk, while satisfying the need for nicotine and some of the behavioural aspects of smoking. Far from helping those smokers who want to switch, medicines regulation will add costs, impose burdens, apply restrictions, and hold back innovation. It may result in many smaller and more innovative producers of electronic cigarettes going out of business.
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